In just the last three years (2021–2024), we achieved an impressive $40 million in annual turnover and were awarded as Australia’s Best Plumbing and Electrical Company.
Graduated with Honors in Accounting, Economics, and Statistics from Exeter University.
Began CIMA certification, envisioning a future in Australia.
Joined Mercedes Benz, quickly promoted, gaining invaluable experience in premium product management.
Moved to Australia, starting fresh with big dreams and a one-way ticket.
Co-founded PlumbFast, blending entrepreneurial drive with finance expertise.
The company rebranded to PlumbFirst and launched ElecFirst, becoming a dual-trade business.
Surpassing $8 million in sales, the company opened an Adelaide office, operating in multiple states.
The launch of ComfyFirst added a HVAC division, expanding to three trade divisions.
Revenue exceeded $20 million, and 60 new vehicles were added within a year.
The HydronicFirst division was launched, specializing in hydronic heating solutions.
Turnover reached $30 million with the launch of RenoFirst and SolarFirst. Now operating renovation & solar divisions.
The company expanded to Sydney, operating in three states with three key trades.
Rebranded HomeFirst Services, the company hit 150 Vehicles and $45 million turnover, and acquired BBL AutoFirst.
HomeFirst was sold to HomeServices Group, starting a new chapter for the business.
James launched his career with a dedication to transparency and innovation
Added a new vehicle every 3 days in 2016, setting industry standards and demonstrating our ability to scale quickly while maintaining exceptional service quality.
Menu pricing to empower clients with choices, increasing the average sale from $400 to $3,500, while enhancing customer satisfaction and driving business growth.
International advertising and branding made his team and vehicles instantly recognizable, expanding market reach and boosting brand visibility.
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